Friday, June 29, 2012 | 8:59 AM
Mobile is changing the way that people communicate, work and play, and much of the growing adoption and innovation we're seeing in the industry is driven by mobile apps. There are already more than 600,000 mobile apps on Google Play alone, and we expect to see continued momentum throughout the industry. Mobile is also becoming front and center for marketers and businesses. As more of them understand the value of mobile apps, sophisticated measurement tools are becoming core to how marketers and app developers invest, analyze and market their apps.
- Acquisition and user metrics such as downloads and new users
- Engagement metrics such as retention, crashes and conversions
- Outcome metrics such as app sales and in-app purchases